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Delamina

Brand Development, Logo, Website, Packaging and Print Design

An innovative new addition to the high-end jewelry market, Delamina is unique in that it is designed specifically for women and targets those who can afford to buy their own jewelry. Shegeek introduced a woman's voice to the brand through a series of "Because" statements—an array of everyday reasons which reinforce the idea that women don't need a special occasion to treat themselves well. Large images, fast page-scrolling and an exciting mailing system (including a reusable suspended neoprene pouch) were important pieces in creating a unique virtual-shopping experience.

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